The profile of a coffee consumer is constantly shifting and is as diverse as the options for selling coffee. Gone are the days of generic instant coffee served in polystyrene cups! Caffeine junkies may range from individuals grabbing coffee at a mobile truck, to connoisseurs who wish to linger with friends while enjoying an artisan blend. Even in the last decade, the market has expanded to include different options such as dairy-free coffee for vegans.
Coffee shops are increasingly becoming community hubs, serving as meeting places for friends and colleagues, or even functioning as a temporary office for hotdeskers. For some people, a coffee shop is also a good place to read a book with a great cup of coffee in a relatively peaceful environment.
Not only is coffee a big draw for consumers now, but many like to visit cafes that offer multiple options such as smoothies, juices, pastries, breakfast, and lunch. Cafe franchises are an ever-growing business opportunity so it’s a fantastic time to capitalise on this successful market.
Cafe franchises can attract a wide range of clientele, ranging from students to executives. If you have a shop located close to where a lot of people work, or a university or college campus, there’s a good chance you will see some very healthy trade. Depending on your location you can also try to appeal to the upper end of the market, attracting customers with disposable income to spend on the finer blends and luxury treats.